Redefine
We reshape people's mindset by restoring value to plastic, making it a sustainable resource.
We tell the story of plastic in a way that differs from the mainstream narrative and aim to become a national reference point in the field of circular design.
the idea
To tell the story of plastic in a way that differs from the mainstream narrative and to become a national reference point in the field of circular design.
We believe it is time to abandon the word waste. We envision a world where every customer, through their choices, actively participates in creating a healthier and more sustainable environment.
of value
Destroying the prejudices about plastic to build the future.
'We constantly make choices about what to throw away, what to recycle, and especially about what to buy or not to buy, even though we don’t always know what the consequences of these choices will be.'
(Kate O’Neill 2019, 15)
